Organized by the Bureau of Foreign Trade and TAITRA, the "Taiwan MICE Talk-Bingo Show" successfully attracted approximately 80 well-known Malaysian MICE (Meetings, Incentives, Conferences, and Exhibitions) and incentive travel industry professionals, along with media representatives. Some notable participants included Apple Vacations, Eastin Hotel KL, United Asia Vacation (M) Sdn Bhd, and Malaysia Harmony Tour & Travel Sdn Bhd.
Key figures present at the event included Mr. James Chang, Director of the Economic Division at the Taipei Economic and Cultural Office in Malaysia; Mr. Noor Azlan Abu Bakar, Director of the Malaysia Convention & Exhibition Bureau (MyCEB); Ms. Liu Chiung-ting, Director of the Meet Taiwan Project; Mr. Paul Paw, National President of the Malaysian Chinese Tourism Association (MCTA); and Mr. Kelvin Ng, a renowned travel expert. They introduced Taiwan's tourism and MICE industries to the attendees.
The event featured an engaging program designed to highlight the distinctive characteristics, incentive principles, and customization flexibility of Taiwan's MICE industry, ultimately enhancing the industry's brand image. Eleven Taiwanese enterprises participated in the event, including Edison Travel Service Co., Ltd., Chung Hsing Travel Service Co., Ltd., Polaris Intl Travel Service Co., Ltd., LION TRAVEL, Welcome Holiday Travel Service Co., LTD., YIHWA INTERNATIONAL HOTEL CORP., Grand Hyatt Taipei, Willy Event Consultants Co., LTD., Elite Professional Conference Organizer, Trillon One Co., Ltd., and Nangang International Exhibition Center.
Taiwan has performed remarkably well in the Global Muslim Travel Index, with Taipei City receiving the "Most Potential Muslim-Friendly Travel Destination City Award." The Taiwan MICE industry continues to innovate, showcasing resilience and creativity, opening up numerous business opportunities. We look forward to further elevating Taiwan-Malaysia cooperation in the future!
