Efforts made by the government in recent years to develop the domestic MICE industry and promote Taiwan as a preferred destination to international buyers have started to pay off. The world has started to recognize Taiwan's unique fusion of cultures, colorful history, breathtaking scenery, exciting city life, and of course the warm weather during much of the year.
The mission of the Taiwan MICE International Marketing and Promotion Project is to strategically market and brand Taiwan's MICE industry globally. The project integrates the Taiwan MICE Advancement Program's development initiatives, incorporates major agencies and establishes international networks. Through extensive applications of marketing efforts, sales promotions and cross country marketing cooperation, Taiwan's MICE International Marketing and Promotions Project will accelerate the MEET TAIWAN brand identity and establish goodwill for Taiwan's MICE industry on a global level.
Moreover, the Project coordinates PR activities to network with international agencies utilizing Taiwan's MICE industry portal which has been launched to offer a direct communication platform and sources information for the industry. For the long term, these efforts are leading to an increase in the number of international events to be hosted in Taiwan and a higher standing within the global MICE Industry.
For more information, please visit http://www.meettaiwan.com/home/home_index.action?menuId=S001&request_locale=en
