•Publication Date：09/24/2011
•Source： Taiwan Today
In today’s increasingly competitive global tourism industry, the most successful participants are those using value-added products to target niche markets. For the ROC government, this means promoting the island’s array of distinctive cultural assets in such a way that Taiwan is seen as experience, not just a destination.
The wisdom of this strategy was confirmed with the successful conclusion of the Taiwan by Rail trip Sept. 17 in Taipei. Organized by the Tourism Bureau and Taipei Representative Office in the U.K., the 14-day tour saw 51 visitors from Australia, Germany, Japan, New Zealand, the Philippines, Spain and the U.K. undertake a round-island journey that will live on in their memories for many years to come.
Through visiting Alishan National Scenic Area, Chiang Kai-shek Memorial Hall, National Palace Museum, Formosan Aboriginal Culture Village, Taipei 101, Taroko National Park and Sun Moon Lake National Scenic Area, the tourists got up close and personal with some of Taiwan’s iconic attractions. They also experienced regional cultures and the world-renowned warmth and hospitality of Taiwan’s people.
As the largest group of rail enthusiasts to tour Taiwan, the bureau made sure the welcome mat was well and truly rolled out during their stay. These seasoned travelers—nearly all of whom have journeyed to the four corners of the globe—were given access to knowledgeable tour guides, top-notch accommodation, comfortable coaches and lashings of high quality local fare.
But more importantly, the group travelled the island’s extensive train network, including the Taipei and Kaohsiung metro systems, eastern and western scenic lines and the Taiwan High Speed Rail. The bureau also organized a Taiwan Railways Administration CK124 steam locomotive charter on the historic 29.7-kilometer Jiji Line in central Taiwan.
Built during the Japanese colonial era (1895-1945), the heritage railway route once transported materials needed to construct the power plant at Sun Moon Lake. Running between Changhua and Nantou counties, the line passes through seven historic tunnels and some of Taiwan’s most picturesque rural vistas.
This journey into yesteryear attracted islandwide media attention and, for most of the visitors, was the highlight of their trip. In laying on such a special charter, the bureau took one of Taiwan’s great rail journeys to the world, appealing to the hearts and minds of train lovers everywhere.
With the Taiwan by Rail trip an unbridled success, more overseas visitors are expected to flock to the island in search of similar experiences. The ROC government policy of growing Taiwan’s share of this lucrative niche market is helping the island stand head and shoulders above the competition. Now, more than ever, Taiwan tourism has a ticket to ride.
