PROFESSOR OF PUBLIC DIPLOMACY VISITS TRO FOR PRESENTATION
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Professor Gary D. Rawnsley, the Professor of Public Diplomacy in the Department of International Politics at Aberystwyth University, visited the TRO on 7 December where he delivered a presentation and discussion on public diplomacy and its implications for Taiwan.
Professor Rawnsley’s presentation focused particularly on the digital element of public diplomacy, which continues to increase in importance. The professor placed special emphasis on the need for diplomatic missions to maintain a presence on social media, while also elaborating on Taiwan’s projection of ‘soft power’.
Dividing public diplomacy into three distinct spheres ‘reaction’, ‘creating events’, and ‘long term relationships’, the professor stated nations should use public diplomacy to increase familiarity and appreciation, engage with and influence their audiences. He also stressed the potency of online media, naming it the foremost instrument for digital diplomacy and explaining how it can raise the international profile of nations such as Taiwan.
Professor Rawnsley specialises in public diplomacy, having written a wide range of material on Taiwan and the intersection of international communications and international relations. He visited Taiwan in the summer of 2016, where he conducted research on public diplomacy in Taiwan’s non-governmental sector.
